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Increased Social Media Spending,
22 Jun 2010

Business to Business (B2B) spending on social me
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Social Media Marketing and Social Media marketing Management:
Why Social Media Marketing is Important to Your Small Business?
In a recent national poll of more than 500 small business owners or managers by employers.com, more than 50% of small businesses believe that having a social media presence is important to their continued growth and success. However, less than 16% of all US small business owners say they are actively using social media marketing as part of their marketing mixt.
According to the Small Business Opinion Poll :
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52% believe having a social media marketing is important for a company
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59% of small businesses using social media marketing say it has provided value
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16% of those polled have a business account (representing 4,752,000 based on SBA data)
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49% say that their social media marketing and engagement has produced advocates for their business
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65% using social media marketing say they actively use it for promotion

In today's marketplace people do not want to be sold to they want to be educated about ideas and products; they want to be able to Pull the information they are looking for they do not want it to Pushed to them. Simply put people will find you; just be there with the right message when they do. They are on, Blogs, Twitter, Facebook, Bebo, FriendFeed and more.

When trying to reach your target audience the hardest part can be trying to find the right balance between content and brand messaging. Small businesses need to set the right tone and mix it with true authenticity. That's where building relationships with the Bloggers, Tweeters, etc. comes in, people trust other people. Social Media has become the new kitchen table, water cooler and the main street.

Social Media Marketing Management System:

Social Media Marketing is a crucial module in the connecting buyers and sellers marketing program. Engaging in Social Media Marketing is not an easy task. There are hundreds of the different tools and services to choose from. Our Social Media Marketing Management System provides the following advantages to our clients.

•  Custom designed business pages that are branded with your logo, tag line, look and feel of your website

•  Connect /link your social media services such as Facebook, Twitter, Youtube, Linkedin, Blog to each other and to your website

•  Manage your articles submissions to your social media pages

•  Help you attract more friends and followers

•  Provide monthly progress report

The Benefits:

•  We will ensure to develop your social media customer base, position your company as a premier source of information for your target market.

•  Build a brand awareness that resonates with your target market

•  Increase sales and revenues in the most cost effective manner

•  Increase customer retention

•  Create loyalty and strong partnerships between you and your clients

•  Establish an effective, open and honest two way communication channel between you and your clients

We have a unique program to achieve your business goals and objective via effective social media marketing.

Copyright 2010 IZA Consulting